/* ============================================
   Emprende Más — Design tokens
   ============================================ */
:root {
  --navy: #16294b;
  --navy-dark: #0e1c34;
  --navy-soft: #eef1f6;
  --gold: #d6a544;
  --gold-dark: #b9832a;
  --gold-soft: #faf1de;
  --warm-grey: #a79c8e;
  --cream: #f7f2e9;
  --bg-warm: #f6f3ee;
  --ink: #1c1c1c;
  --fg-primary: #22262e;
  --fg-secondary: #5c6270;
  --border-default: #e7e4de;
  --white: #ffffff;

  --font-display: "Poppins", "Segoe UI", sans-serif;
  --font-body: "Inter", "Segoe UI", sans-serif;

  --radius-sm: 10px;
  --radius-md: 16px;
  --radius-lg: 22px;
  --shadow-sm: 0 2px 8px rgba(22,41,75,0.06);
  --shadow-md: 0 8px 24px rgba(22,41,75,0.10);
  --shadow-lg: 0 20px 48px rgba(22,41,75,0.16);

  --container: 1160px;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--white);
  color: var(--fg-primary);
  font-family: var(--font-body);
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
  line-height: 1.5;
}
img { max-width: 100%; display: block; }
a { color: var(--navy); text-decoration: none; }
h1, h2, h3 { font-family: var(--font-display); color: var(--navy); margin: 0; }
p { margin: 0; }
ul { margin: 0; padding: 0; list-style: none; }

.container {
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 20px;
}

/* ============================================
   Reveal-on-scroll
   ============================================ */
.reveal {
  opacity: 0;
  transform: translateY(16px);
  transition: opacity .6s ease, transform .6s ease;
}
.reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  html { scroll-behavior: auto; }
}

/* ============================================
   Buttons & badges
   ============================================ */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 15px;
  border-radius: 999px;
  padding: 13px 24px;
  border: 2px solid transparent;
  cursor: pointer;
  transition: transform .15s ease, box-shadow .15s ease, background .15s ease, color .15s ease;
  white-space: nowrap;
}
.btn:active { transform: scale(0.98); }
.btn-primary { background: var(--navy); color: var(--white); }
.btn-primary:hover { background: var(--navy-dark); color: var(--white); box-shadow: var(--shadow-md); }
.btn-secondary { background: var(--navy-soft); color: var(--navy); }
.btn-secondary:hover { background: var(--navy); color: var(--white); }
.btn-gold { background: var(--gold); color: var(--navy-dark); }
.btn-gold:hover { background: var(--gold-dark); color: var(--white); box-shadow: var(--shadow-md); }
.btn-ghost { background: transparent; color: var(--fg-secondary); border-color: var(--border-default); }
.btn-ghost:hover { border-color: var(--navy); color: var(--navy); }
.btn-sm { padding: 9px 18px; font-size: 14px; }
.btn-lg { padding: 16px 30px; font-size: 16px; }
.btn-block { width: 100%; }

.badge {
  display: inline-block;
  font-size: 13px;
  font-weight: 700;
  padding: 7px 16px;
  border-radius: 999px;
}
.badge-gold { background: var(--gold-soft); color: var(--gold-dark); }

.eyebrow {
  display: block;
  color: var(--gold-dark);
  font-weight: 700;
  font-size: 13px;
  text-transform: uppercase;
  letter-spacing: .06em;
  margin-bottom: 10px;
}

/* ============================================
   Header
   ============================================ */
.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(255,255,255,0.92);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--border-default);
  transition: box-shadow .2s ease;
}
.site-header.is-scrolled { box-shadow: 0 2px 16px rgba(22,41,75,0.08); }
.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  padding: 14px 20px;
}
.brand { display: flex; align-items: center; gap: 8px; }
.brand-icon { width: 24px; height: 34px; color: var(--navy); flex-shrink: 0; }
.brand-name {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 21px;
  color: var(--navy);
  text-transform: lowercase;
}
.brand-highlight {
  text-decoration: underline;
  text-decoration-color: var(--gold);
  text-decoration-thickness: 2px;
  text-underline-offset: 4px;
}
.main-nav { display: none; align-items: center; gap: 26px; }
.main-nav a:not(.btn) { font-size: 15px; font-weight: 500; color: var(--fg-primary); }
.main-nav a:not(.btn):hover { color: var(--gold-dark); }
.menu-toggle {
  background: none;
  border: none;
  padding: 6px;
  cursor: pointer;
  color: var(--navy);
  display: flex;
}

@media (min-width: 860px) {
  .main-nav { display: flex; }
  .menu-toggle { display: none; }
}

/* Mobile nav panel */
.main-nav.is-open {
  display: flex;
  position: fixed;
  top: 65px;
  left: 0;
  right: 0;
  bottom: 0;
  height: calc(100vh - 65px);
  background: var(--white);
  flex-direction: column;
  align-items: stretch;
  gap: 0;
  padding: 6px 0 20px;
  overflow-y: auto;
  z-index: 55;
  animation: slideDown .2s ease;
}
.main-nav.is-open a:not(.btn) {
  padding: 14px 20px;
  border-bottom: 1px solid var(--border-default);
}
.main-nav.is-open a.btn { margin: 16px 20px 0; }
@keyframes slideDown { from { opacity: 0; transform: translateY(-8px); } to { opacity: 1; transform: translateY(0); } }

/* ============================================
   Hero
   ============================================ */
.hero { padding: 40px 0 8px; }
.hero-grid {
  display: flex;
  flex-direction: column-reverse;
  gap: 36px;
  align-items: center;
}
.hero-title {
  font-weight: 700;
  font-size: clamp(30px, 7vw, 50px);
  line-height: 1.12;
  color: var(--navy);
  text-transform: lowercase;
  letter-spacing: -0.01em;
  margin: 18px 0 16px;
}
.hero-subtitle {
  font-size: clamp(16px, 4vw, 18px);
  line-height: 1.6;
  color: var(--fg-secondary);
  max-width: 480px;
  margin-bottom: 24px;
}
.checklist { display: flex; flex-direction: column; gap: 12px; margin-bottom: 28px; }
.checklist li { display: flex; align-items: center; gap: 10px; font-size: 15px; font-weight: 500; }
.check-dot {
  width: 20px; height: 20px; border-radius: 50%;
  background: var(--gold); color: var(--white);
  display: flex; align-items: center; justify-content: center;
  flex-shrink: 0;
}
.hero .btn-lg { margin-bottom: 22px; }
.trust-pills { display: flex; flex-wrap: wrap; gap: 10px; }
.pill {
  background: var(--navy-soft);
  border-radius: 20px;
  padding: 7px 14px;
  font-size: 13px;
  font-weight: 600;
  color: var(--navy);
}
.hero-media { width: 100%; }
.hero-photo {
  width: 100%;
  height: auto;
  aspect-ratio: 4 / 5;
  object-fit: cover;
  object-position: center 25%;
  border-radius: var(--radius-lg);
  box-shadow: var(--shadow-lg);
  background: var(--navy-soft);
}

@media (min-width: 860px) {
  .hero-grid { flex-direction: row; align-items: center; }
  .hero-copy, .hero-media { flex: 1 1 0; min-width: 0; }
}

/* ============================================
   Sections & grids
   ============================================ */
.section { padding: 56px 0; }
.section-tight { padding: 8px 0 48px; }
.section-narrow .container { max-width: 800px; }
.section-warm { background: var(--bg-warm); }
.section-cream { background: var(--cream); }

.section-head { max-width: 640px; margin: 0 auto 36px; text-align: center; }
.section-head h2 {
  font-weight: 700;
  font-size: clamp(24px, 6vw, 34px);
  text-transform: lowercase;
  letter-spacing: -0.01em;
  margin: 0 0 14px;
}
.section-head p { color: var(--fg-secondary); font-size: 16px; }

.grid { display: grid; gap: 18px; }
.grid-3 { grid-template-columns: 1fr; }
.grid-services { grid-template-columns: 1fr; }
@media (min-width: 640px) {
  .grid-3 { grid-template-columns: repeat(2, 1fr); }
  .grid-services { grid-template-columns: repeat(2, 1fr); }
}
@media (min-width: 1024px) {
  .grid-3 { grid-template-columns: repeat(3, 1fr); }
  .grid-services { grid-template-columns: repeat(3, 1fr); }
}

/* ============================================
   Cards (problem)
   ============================================ */
.card {
  background: var(--white);
  border: 1px solid var(--border-default);
  border-radius: var(--radius-md);
  padding: 24px;
  box-shadow: var(--shadow-sm);
}
.icon-tile {
  width: 42px; height: 42px;
  border-radius: 12px;
  display: flex; align-items: center; justify-content: center;
  margin-bottom: 16px;
  flex-shrink: 0;
}
.icon-tile-navy { background: var(--navy-soft); color: var(--navy); }
.icon-tile-gold { background: var(--gold-soft); color: var(--gold-dark); }
.card h3 { font-size: 17px; margin-bottom: 8px; }
.card p { font-size: 14px; color: var(--fg-secondary); line-height: 1.55; }

/* ============================================
   Demo mockup
   ============================================ */
.demo-wrap { display: flex; justify-content: center; }
.demo-card {
  width: 100%;
  max-width: 420px;
  background: var(--navy);
  border-radius: var(--radius-lg);
  padding: 26px;
  color: var(--white);
  box-shadow: var(--shadow-lg);
}
.demo-card-head {
  display: flex; justify-content: space-between; align-items: center;
  margin-bottom: 16px; font-weight: 700; font-size: 14px;
}
.verified {
  background: rgba(214,165,68,0.18); color: var(--gold);
  font-size: 11px; font-weight: 700; padding: 4px 10px; border-radius: 999px;
  display: flex; align-items: center; gap: 4px;
}
.demo-search {
  background: rgba(255,255,255,0.08);
  border-radius: 10px; padding: 10px 12px;
  font-size: 13px; color: rgba(255,255,255,0.7);
  margin-bottom: 14px; display: flex; align-items: center; gap: 8px;
}
.demo-result { background: var(--white); border-radius: 14px; padding: 16px; color: var(--ink); }
.demo-result-top { display: flex; gap: 12px; }
.demo-avatar { width: 48px; height: 48px; border-radius: 12px; object-fit: cover; flex-shrink: 0; }
.demo-biz-name { font-weight: 700; font-size: 15px; }
.demo-rating { color: var(--gold-dark); font-size: 13px; }
.demo-rating span { color: var(--fg-secondary); }
.demo-wa-btn {
  display: block; text-align: center; background: var(--navy-soft); color: var(--navy);
  padding: 11px; border-radius: 10px; font-weight: 700; font-size: 14px; margin-top: 14px;
}
.demo-wa-btn:hover { background: var(--navy); color: var(--white); }
.demo-mini-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 8px; margin-top: 10px; }
.demo-mini { background: #f6f6f6; border-radius: 10px; padding: 8px; text-align: center; }
.demo-mini strong { display: block; font-size: 13px; }
.demo-mini span { font-size: 11px; color: var(--fg-secondary); }

/* ============================================
   Service cards
   ============================================ */
.service-card {
  position: relative;
  display: flex;
  flex-direction: column;
  height: 100%;
  background: var(--white);
  border: 1px solid var(--border-default);
  border-radius: var(--radius-md);
  padding: 26px 22px 22px;
  box-shadow: var(--shadow-sm);
  transition: transform .2s ease, box-shadow .2s ease;
}
.service-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-md); }
.service-card-muted { opacity: 0.72; }
.service-badge {
  position: absolute; top: -12px; left: 20px;
  font-size: 11px; font-weight: 700; padding: 5px 12px;
  border-radius: 999px; text-transform: uppercase; letter-spacing: .02em;
}
.service-badge-navy { background: var(--navy); color: var(--white); }
.service-badge-gold { background: var(--gold); color: var(--navy-dark); }
.service-badge-soft { background: var(--navy-soft); color: var(--navy); }
.service-card h3 { font-size: 18px; margin-bottom: 8px; text-transform: lowercase; }
.service-card p { font-size: 14px; color: var(--fg-secondary); line-height: 1.55; margin-bottom: 16px; }
.service-spacer { flex: 1; }
.service-price { font-family: var(--font-display); font-weight: 700; font-size: 22px; color: var(--navy); margin-bottom: 6px; }
.service-price span { font-family: var(--font-body); font-weight: 500; font-size: 12px; color: var(--fg-secondary); }
.service-note {
  font-size: 12px; color: var(--navy); background: var(--navy-soft);
  padding: 7px 10px; border-radius: 8px; margin-bottom: 12px;
}
.service-card .btn { margin-top: 8px; }

/* ============================================
   Pricing quick rows
   ============================================ */
.price-row {
  border: 1px solid var(--border-default);
  border-radius: var(--radius-md);
  padding: 20px;
  background: var(--white);
}
.price-row-label {
  font-size: 12px; font-weight: 700; color: var(--fg-secondary);
  text-transform: uppercase; letter-spacing: .03em; margin-bottom: 6px;
}
.price-row-problem { font-size: 15px; color: var(--fg-primary); margin-bottom: 16px; min-height: 44px; }
.price-row-bottom {
  display: flex; align-items: center; justify-content: space-between; gap: 12px;
  border-top: 1px solid var(--border-default); padding-top: 14px;
}
.price-row-bottom span { font-weight: 700; color: var(--navy); font-size: 14px; }
.price-row-bottom strong { color: var(--gold-dark); font-weight: 700; font-size: 14px; white-space: nowrap; }

/* ============================================
   Person cards (who it's for)
   ============================================ */
.person-card {
  margin: 0;
  background: var(--white);
  border-radius: var(--radius-md);
  overflow: hidden;
  border: 1px solid var(--border-default);
  box-shadow: var(--shadow-sm);
}
.person-card img {
  width: 100%;
  height: auto;
  aspect-ratio: 4 / 5;
  object-fit: cover;
  object-position: center 20%;
  background: var(--navy-soft);
}
.person-card figcaption { padding: 16px 18px; }
.person-card strong { display: block; font-size: 15px; color: var(--navy); }
.person-card span { font-size: 13px; color: var(--fg-secondary); }

/* ============================================
   FAQ
   ============================================ */
.faq-list { display: flex; flex-direction: column; }
.faq-item {
  border-bottom: 1px solid var(--border-default);
  padding: 4px 0;
}
.faq-item summary {
  display: flex; align-items: center; justify-content: space-between; gap: 12px;
  padding: 16px 4px;
  font-size: 16px; font-weight: 700; color: var(--navy);
  cursor: pointer; list-style: none;
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item .chev { flex-shrink: 0; transition: transform .2s ease; color: var(--fg-secondary); }
.faq-item[open] .chev { transform: rotate(180deg); }
.faq-item p {
  font-size: 14px; color: var(--fg-secondary); line-height: 1.6;
  padding: 0 4px 18px;
}

/* ============================================
   Final CTA
   ============================================ */
.cta-final { background: var(--navy); padding: 64px 20px; }
.cta-final-inner { max-width: 600px; text-align: center; }
.cta-final h2 {
  font-weight: 700; font-size: clamp(24px, 6vw, 34px);
  color: var(--white); text-transform: lowercase; margin-bottom: 12px;
}
.cta-final p { color: rgba(255,255,255,0.75); font-size: 16px; margin-bottom: 28px; }

/* ============================================
   Footer
   ============================================ */
.site-footer { border-top: 1px solid var(--border-default); padding: 40px 0 0; }
.footer-grid {
  display: flex; flex-wrap: wrap; gap: 32px; justify-content: space-between;
  padding-bottom: 24px;
}
.footer-brand { flex: 1 1 220px; }
.footer-brand p { font-size: 13px; color: var(--fg-secondary); margin-top: 10px; max-width: 260px; }
.footer-col { flex: 1 1 160px; display: flex; flex-direction: column; gap: 8px; }
.footer-heading {
  font-size: 12px; font-weight: 700; color: var(--navy);
  text-transform: uppercase; letter-spacing: .03em; margin-bottom: 4px;
}
.footer-col a { display: flex; align-items: center; gap: 8px; font-size: 14px; color: var(--fg-secondary); }
.footer-col a:hover { color: var(--gold-dark); }
.footer-bottom {
  border-top: 1px solid var(--border-default);
  padding: 16px 20px; font-size: 12px; color: var(--fg-secondary);
}

/* ============================================
   Floating WhatsApp button
   ============================================ */
.wa-float {
  position: fixed;
  right: 18px; bottom: 18px;
  width: 56px; height: 56px;
  background: #25D366;
  color: var(--white);
  border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  box-shadow: 0 8px 20px rgba(0,0,0,0.22);
  z-index: 60;
  transition: transform .15s ease;
}
.wa-float:hover { transform: scale(1.07); color: var(--white); }
